Chamber of Commerce Strategy – Business Watch and Company Security Talks

If you run a Chamber of Commerce, then can I suggest a project for you that will put your business group front and center as a benevolent force in the community? Why not form a business watch? In fact, why not offer free information to business owners allowing them to help themselves to better security and safety? Okay so, let’s discuss this.

There are several folks, perhaps even members of your chamber already who can assist you in delivering a quality program to educate small business entrepreneurs about security risks, and then once they have their own house in order they can then join your business watch program in the community to help become an extra set of ears and eyes for local law enforcement. There are several things I’d like to discuss in this article, namely;

Lock Smiths
Focus Groups
Security Consultants
Commercial Insurance Lines
Leveraging Today’s Technology

First, once you get a large number of members together who are interested in business security you should have a locksmith, hopefully also a chamber member give a talk about the best ways to secure their facilities, location and stores. This would include their work vehicles and off-site equipment. I also recommend having a security consultant come in, and also someone that sells commercial lines of insurance. Hopefully a preferred company or a commercial business insurance broker.

Next, you should help the business owners leverage technology such as CCTV, e-mail alerts, computer security recognition systems, gate cards, and other high-tech strategies. Once everyone feels that their facilities and businesses are safe, then they need to get involved with your business watch program. This is where you will help become the watchful eyes for the local police department reporting suspicious behavior. Of course you need to know what suspicious behavior is, and what some of the challenges in your city are for instance;

Graffiti
Theft Rings
Counterfeit Rings
Vandalism
Espionage
Hackers
Employee Pilferage

Once you identify the challenges in your own business community, then you should get the group together, break them into focus groups, and attempt to address each of these issues, and the best strategies to deal with them. Remember entrepreneurs are very smart at solving problems, much better than a slow-moving bureaucracy.

This is why your group can become so valuable to making your city a no-fly zone when it comes to crime. If you can remove one or even two of the sides of the crime triangle you will be well on your way to helping your local Police Department. Please consider all this and think on it.

Internet Marketing Strategy: Business Ownership Means Leadership

Hi guys! I hope you’re doing awesome.

A business owner is a leader. Do you believe this? I sure do. That’s why my online ventures are insanely successful. I don’t only own a company, I lead it. As one, I make it my responsibility to grow my biz. I take care of those under my wing the way I do my family. I propel it to higher ground through sound business strategies and right principles.

What does it take to be a leader? In my experience, it’s really two things: foresight and the ability to delegate. When I say foresight, I mean exactly that. It’s the ability to predict what’s going to happen even before others do. That’s why I became a businessman in the first place. I possess an ability (and I’m sure you do too) to “see” something before it happens. I’m able to look at my statistics once and right off the bat, see that a strategy I use is not working as it should, and that my business is better off if I employ something else. This foresight is not the same foresight of psychic fame. It’s educated foresight, something that’s based on concrete information, data and observation.

The ability to delegate is another trait of a leader. What does this mean? It’s knowing my priorities and then deciding that others could do the more routinary things for me. It’s realizing when I need to outsource so I can focus on the really important stuff, like thinking of ways to leverage my biz. It also means delegating the things I know I can’t do, and be humble enough to admit that I do not know everything. It’s realizing that there are certain things that others will always be able to do better than me, and delegating that responsibility to them so my business can grow. It’s asking the help of people when it all becomes too overwhelming.

If you really want to succeed in your business venture, you’ve got to understand that ownership is also leadership. You’re not a leader if all you do is finance a venture and leave the operations to a manager. Real business success can only come if you become more than an entrepreneur. It comes when you become a leader.

Own your business. Lead it. That’s the only way to make it succeed.

To YOUR Success,

Kevin Hutto

Online Marketing Strategies Business Owners Should Focus On

To achieve success with your online business you will need to learn some online marketing strategies. Setting aside time to educate yourself about the basics is one of the most important things you can do for your business.

First, you need to find a niche that is full of buyers looking for your product. This can help you to find your target market. Many areas exist that could be lacking and so you could be the one to fulfill this need.

When you approach your marketing as a buyer, you might find a tremendous opportunity that no one has touched yet. This can give you an advantage in a very competitive field.

Second, if you do not already have a product, create one around the need you discovered in step one. This is something that is not widely marketed by other people, but something consumers are looking for with very few results.

If you create a new and exciting product or service it will certainly help you stand out in the crowd. If you are simply blending in with others, it can be hard to stand out and get noticed and this should be your ultimate goal.

Third, creating a sales letter can be an attractive part of your business. You want a spectacular sales letter to keep people interested and coming back for more.

If you are not the best writer, you can have someone do this step for you. Hiring a writer will allow you to have this sales letter created and you will be ready to use it in no time. You should give your writer as much information about your business as possible so it can be very personal to your business.

Fourthly, building a nice website can be a very important step in creating a successful business. Visitors might only spend just a couple of seconds on your site. The objective of the site should be to encourage them to linger longer and purchase a product or service that you are selling.

A good site will take some time and planning and you should have a visual in your head of what you want it to look like. Looking at other sites can help you to determine what you want in an effective website.

Online marketing strategies are something that every business owner should focus some attention on. Internet marketing does not have to be difficult and if you have a guide, you will know what step to take next. Having a guide can be of tremendous value to your business. You will not feel as though you are completing all steps blind and this can give you great confidence.